marketing gurus and mattress start-up casper, have introduced a completely new element to a new yorkers’ non-stop lifestyle: the opportunity to actually get that extra bit of sleep needed every morning.
enter the dreamery through a star-lit tunnel
caspers’ dreamery is situated in the heart of new york’s most hectic neighborhood, soho, but offers a tranquil escape through a 45-minute nap session in a private suite outfitted with their trademark mattress, pillows and sheets (that are changed every session).
naps cost $25 and can pay on site
amenities at the dreamery are extensive; ranging from peaceful ‘sleepcasts‘ by headspace, constellation-print pajamas to be used at request, a lounge and free coffee if one is still sleepy.
the lounge offers free coffee but also a place to regroup before entering back out into soho
a nap session at the dreamery can be booked through a number of different mediums, such ClassPass or MINDBODY, a similar process to how one would book a work out class. neil parik, co-founder and COO at casper states, ‘the dreamery is about making sleep and rest a part of our regular wellness routines.‘
there are total of 9 beds
at first, the idea of a ‘nap-cafe’ may seem unnecessary, but an abstract of a paper published in 2010 on the us national library of medicine, pub med, indicates that naps or ‘brief sleeps,‘ can actually ‘improve cognitive performance.’ although the paper states that their findings need to be ‘accepted cautiously until more comprehensive research‘ is conducted with variables better controlled and changed, the dreamery is another potential solution to satisfy humanity’s constant search for a better sleep.
each bed is outfitted with a casper mattress, pillow and sheets
they offer a range of amenities all designed to relax the client
there is also lockers to store your personals and a spa-like bathroom to ready yourself for the day post nap
wes toshiro purpura I designboom
jul 15, 2018