to celebrate its 75th anniversary, IKEA has launched a series of furniture incorporating relaunched pieces from the 1950s to the 2000s. named the gratulera series, it will include three different collections that re-introduce some of the swedish giant’s most popular and iconic products from the past 75 years in three collections that focus on the 50-60s, 70-80s and lastly, the 90s.
header image: 50-60s edition
image above: 70-80s edition
all images courtesy of IKEA
‘we felt a strong need for sharing and celebrating our history and heritage, while highlighting the variations in styles and designs from IKEA the last 75 years,’ says karin gustavsson, creative leader, IKEA of sweden. ‘each launch is different from the other, signifying its time period; from dark woods with a classic expression, to a very playful style with strong colours and then to a more natural look with natural scandinavian woods and graphic colours.‘
the collection will be released globally in three different launches throughout fall 2018 with each launch focusing on the different time periods. the collection will include armchairs, side tables, lighting and textiles in different variations. the EKENÄSET armchair, the FÄRGSTARK rug and BJURÅN chair are a few of the icon products that have been brought back with several other products updated with new names, colours, materials and functions.
‘what started as a small post order business, operated by a teenager on a bike, has certainly grown over the past 75 years‘, it says on the website, in celebration of its anniversary. ‘today the IKEA brand is represented on 49 markets and close to a billion people visit the IKEA stores annually, with more than 2.5 billion visitors online. 195.000 IKEA co-workers all over the world contribute every day to creating a better everyday life for the many people.‘
kieron marchese I designboom
aug 03, 2018