espresso — a ritual within a ritual, embodying an all-italian experience that brings people together and accompanies celebrations, big and small. this year, these encounters can be made even more special with the introduction of the lavazza ‘a modo mio’ SMEG, a new machine that brings together lavazza’s more than 120 years of passion and expertise, with the unmistakable design style of the SMEG brand. the exclusive object is the creative result of a close partnership between two brands that have forever exemplified italian excellence in design and innovation.
with its elegant and modern aesthetic, the lavazza ‘a modo mio’ SMEG embodies the unmistakable lavazza experience of real italian espresso — the kind that you drink at your local coffee shop, but at home. designed in collaboration with matteo bazzicalupo and raffaella mangiarotti from deepdesign, the machine features sophisticated lines and refined finishes that make it a home decor object with a contemporary twist. envisioned as a premium piece for all coffee lovers seeking uniqueness and beauty in their homes, the new jewel can adapt to a variety of interior environments thanks to its three vibrant color options — black, red and cream.
forming part of the ‘a modo mio’ family, the collaboration between lavazza and SMEG guarantees the best possible espresso experience with an easy and intuitive interface. a single touch allows users to choose between traditional and ‘lungo’ espresso. all aspects of the ‘a modo mio’ system has been designed with a meticulous attention to detail — from the selection of blends, roasted and ground to perfection, to the weight of coffee in each capsule, ideal water pressure and temperature, and slow extraction.
able to be used with the wide range of original ‘a modo mio’ capsules, the lavazza ‘a modo mio’ SMEG makes it possible to enjoy a real italian espresso every day at home.
a visual campaign produced by TOILETPAPER — the creative collaboration of maurizio cattelan and pierpaolo ferrari — captures imaginative and surreal scenes of the lavazza ‘a modo mio’ SMEG in its bold and beautiful colorways.
discover more about how the lavazza ‘a modo mio’ SMEG combines unique design and advanced technologies to embody the excellence and tradition espresso, here.
nina azzarello I designboom
dec 02, 2020