APPLE KEYNOTE 2021 BIGGEST ANNOUNCEMENTS

apple’s third 2021 keynote event took place yesterday, seeing the tech giant unveil several new products including the iPhone 13, the new generation iPad, the iPad mini and the apple watch series 7. unfortunately, the AirPods 3 were missing, but it gives us hope they will be launched in the upcoming fall event. 

if you missed the event, you can check it out on the video above, or continue reading as we dissect apple’s new products. 

apple debuts new products, including video portrait mode for iPhones
iPhone 13 Pro

IPHONE 13 PRO AND IPHONE 13 PRO MAX

apple introduced the iPhone 13 pro and iPhone 13 pro max, with both models featuring an all-new super retina XDR display with ProMotion. the pro camera system has gotten its biggest advancement ever with new ultra wide, wide, and telephoto cameras powered by an A15 bionic. new computation photography features like photographic styles allow for the personalization of images in the camera app. both models now include night mode in both cameras.

portrait mode is now available for video too with the newly-added cinematic mode. depth-of-field transitions, macro video, time-lapse, slow-mo, and better low-light performance are now included. both models also offer end-to-end pro workflows in dolby vision, and for the first time, ProRes, only available on iPhone. 

apple debuts new products, including video portrait mode for iPhones
new ultra wide, wide, and telephoto cameras

the iPhone 13 pro and iPhone 13 pro max will be available in four finishes, including graphite, gold, silver, and the all-new sierra blue. pre-orders begin friday, september 17, with availability beginning friday, september 24.

‘iPhone 13 pro and iPhone 13 pro max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,’ said greg joswiak, apple’s senior vice president of worldwide marketing. ‘the new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, photographic styles, cinematic mode, as well as ProRes and dolby vision video. the super retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.’

apple debuts new products, including video portrait mode for iPhones
portrait mode is now available for video

IPHONE 13 AND IPHONE 13 MINI

the new iPhone 13 and iPhone 13 mini boasts sleek flat edges in five new colors. both models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with photographic styles, and cinematic mode, which brings a new dimension to video storytelling. 

iPhone 13 and iPhone 13 mini also feature super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter super retina XDR display that brings content to life, incredible durability with the ceramic shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance, and an advanced 5G experience.

apple debuts new products, including video portrait mode for iPhones
iPhone 13 and iPhone 13 mini colors: pink, blue, midnight, starlight, and (PRODUCT)RED

iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED, with pre-orders beginning friday, september 17, and availability beginning friday, september 24

‘our customers rely on iPhone every day, which is why we’ve made iPhone 13 and iPhone 13 mini more powerful, more capable, and more fun to use,’ said greg joswiak, apple’s senior vice president of worldwide marketing. ‘both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. all of this, tightly integrated with iOS 15 and with privacy built in, make iPhone 13 and iPhone 13 mini an unbeatable choice.’

apple debuts new products, including video portrait mode for iPhones
incredible durability with the ceramic shield front cover

IPAD 9TH GENERATION AND IPAD MINI

the iPad 9th generation was also introduced, featuring a powerful A13 bionic chip and a 10.2-inch retina display with true tone. the new chip delivers a 20% performance boost over the previous generation. the added performance allows users to run advanced apps and games on the most affordable iPad ever. 

apple debuts new products, including video portrait mode for iPhones
iPad (9 generation): 10.2-inch retina display with true tone

the center stage experience on iPad pro is now available on iPad, enabled by the new 12MP ultra wide front camera and neural engine, so users can enjoy even more engaging video calls. as users move around, center stage automatically pans the camera to keep them in view. when others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. 

‘iPad has never been more essential for working, learning, and communicating, and we’re excited to bring one of the biggest updates ever to our most popular iPad,’ said greg joswiak, apple’s senior vice president of worldwide marketing. ‘with the powerful A13 bionic, more engaging video calls with center stage, and double the storage, the new iPad delivers advanced capabilities, versatility, and simplicity at an incredible value.’

apple debuts new products, including video portrait mode for iPhones
as users move around, center stage automatically pans the camera to keep them in view

APPLE WATCH SERIES 7

apple also announced the apple watch series 7, featuring a reengineered always-on retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever. the narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself. the design of apple watch aeries 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case.

the apple watch series 7 also features a user interface optimized for the larger display, offering greater readability and ease of use, plus two unique watch faces — contour and modular duo — designed specifically for the new device. with the improvements to the display, users benefit from the same all-day 18-hour battery life, now complemented by 33 percent faster charging.

apple debuts new products, including video portrait mode for iPhones
the apple watch series 7 features a reengineered always-on retina display with more screen area and thinner borders

‘apple watch Series 7 delivers significant improvements — from our largest and most advanced display, to enhanced durability and faster charging — making the world’s best smartwatch better than ever before,’ said jeff williams, apple’s chief operating officer. ‘powered by watchOS 8, apple watch brings useful new capabilities to help customers stay connected, track activity and workouts, and better understand their overall health and wellness.’

apple debuts new products, including video portrait mode for iPhones
the narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself

project info:

name: apple keynote event 2021

date: september 14, 2021