What do you see for the future of landscape design?
Joanne Neylon: Looking back, we’ve seen so many trends. The cottage and native style gardens, for example. The English gardens with deep flowering borders like the Sissinghurst castle, French Parterre and Italianate gardens.
However, our clients are more accepting of their abilities and time restraints, returning to what works best for their families. We see more herb and vegetable gardens and beehives, plus designated areas for outdoor dining and relaxation. Clients are appreciating the benefits of enjoying more time outside rather than indoors.
What are your tips for consistently staying relevant across four decades? What do you believe is the secret to your ongoing success?
Joanne Neylon: You need to change and grow in different directions, constantly refreshing your business. I also recommend becoming a member of an industry body. I joined The Landscape Association, which resulted in making lifelong friends and keeping up to date with current industry standards.
I believe if you have a passion for something, you can just about do anything. Being a woman in a male-dominated industry hasn’t hindered this. Over my 40-year journey, I have been lucky to have the support of my family, a dedicated team, our clients and industry partners. I believe this community has been the fundamental foundation of our success.
Watch this space, and remember to get into nature!