Is there a specific difference between elevators and lifts?
Damien Boyle: They are simply interchangeable terms within the industry, depending on what country you’re from. The term lift is probably the more commonly used here in Australia.
In your opinion, what are the most important aesthetic elements when designing residential lifts?
Damien Boyle: We have developed a collection that has moved away from outdated designs within the industry. Our approach bears a ‘less is more’ mentality. In short, we focus on modern design – minimalist in nature. This methodology allows us to produce elevators that are very versatile and can work with a broad range of interior styles.
More specifically, doors are a key focus for us in terms of design as they are the most visual aspect of the elevator. Our new ‘wings’ and ‘reverse’ doors are the most relevant example of this approach.