The heart of Milan beats with creative fervour as the illustrious Salone del Mobile 2024 unveils its tapestry of design brilliance once more. Among the numerous displays of innovation and imagination, one event promises to delight not only the senses but also the intellect: the Food & Design event, located within the EuroCucina 2024 pavilions.
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See also: SALONE DEL MOBILE 2024: A SNEAK PEEK
As Salone del Mobile, also known as iSaloni, or the Milan Furniture Fair, merges with Milan Design Week, the Food & Design event shines as an epicentre of culinary creativity. Curated by six prestigious food magazines, this immersive experience goes beyond the act of eating to explore the complex relationship between food and culture, sustainability, and even speculative futures.
The event, titled “All You Have Ever Wanted to Know About Food Design in Six Performances,” promises a journey through the various realms of gastronomy, artistry, and design. From exploring the potential dystopian seas to celebrating the humble gatherings of nature’s bounty, each project provides a unique perspective on the culinary universe.
L’Integrale: “Eating the Sea”
Immerse yourself in a futuristic vision of the sea’s bounty, reimagined through the lens of necessity and creativity. This project, led by the Italian magazine L’Integrale, depicts a poignant world in which marine life is dwindling but beauty persists. Discover the flavours of tomorrow’s oceans in a symphony of taste and texture, courtesy of Luca Trevisani’s artistic vision and Tommaso Melilli’s culinary expertise.
Family Style: “Objects of Affection”
Family Style comes from the heart of America, inviting you to delve into the intimate relationship between food and emotions. Witness a surreal journey into the soul of culinary expression, led by Chef Sophia Roe. Dive into a world where food is more than just sustenance; it is a vessel of affection and connection, created by the visionary duo Lonneke Gordijn and Ralph Nauta of DRIFT studio.
The Preserve Journal: “Digesting Degrowth”
Join The Preserve Journal in its quest for food sustainability and resilience. Join artist Grace Gloria Denis on a sensory journey through the principles of degrowth. Immerse yourself in a world of care, commons, and frugal abundance as you explore interactive installations and communal meals.
Linseed Journal: “A Humble Gathering”
Linseed Journal invites you on a journey through time and tradition, celebrating both the ordinary and the extraordinary. The exhibition, curated by Louise Long, invites you to rediscover the beauty of simplicity in food and design. Immerse yourself in a world where every ingredient embodies resilience and resourcefulness, from humble tables to communal kitchens.
Magazine F: “Food Documentary Magazine”
Explore the cultural kaleidoscope of Magazine F, where food serves as a lens through which to view the world. Unravel the intricate tapestry of ingredients with Bobby Cortez, from their origin to consumption. Learn more about the cultural and economic significance of the food we eat, as well as the stories it tells.
Farta: Rediscovering Portuguese Traditions
Farta magazine takes readers on a journey to the heart of Portugal, highlighting the country’s culinary treasures. Collaborating with Projeto Matéria, explore the rich tapestry of Portuguese cuisine as reimagined through the lens of artistry and innovation. From traditional recipes to unexpected delights, taste the essence of Portugal on a plate.
Salone del Mobile 2024
As the curtain rises on the Food & Design event at Salone del Mobile 2024, prepare to embark on a culinary journey unlike any other. From speculative futures to timeless traditions, each project invites you to enjoy not only the flavours, but also the stories that shape our relationship with food and design. Join us in celebrating the intersection of creativity and nourishment, where each bite tells a story and every design inspires imagination.
See also: EXPLORING SALONE INTERNAZIONALE DEL MOBILE 2024
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