WATCH BMW TALK DURING MILAN DESIGN WEEK 2024
During Milan Design Week 2024, FUTURE OF JOY by BMW Design unveils the behind-the-scenes design and development processes of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X. Greeting visitors with a floral entrance in the Brera district, the exhibition invites guests to see, hear, feel, taste, and even smell the vision of mobility of tomorrow. Insight into the brand’s new design era blossoms throughout the journey into the space, as every element of the cars are revealed, from exterior styling to sustainable color and material choices.
Join designboom and BMW Design for a live talk on Monday 15 April at 19:15 CEST. Titled ‘Design as Accelerator for Change’, the talk delves into the role of design, the new design era of BMW, and how design can be the catalyst for positive change in mobility and more. Moderated by journalist Eva Steidl, the panel features Alice Rawsthorn, design critic and co-founder of Design Emergency, and Holger Hampf, Head of BMW Group Designworks. Watch live here on designboom or on our Facebook page.
FUTURE OF JOY by BMW Design opens during Milan Design Week 2024
all images courtesy of the BMW Group
‘The Neue Klasse represents the next generation of BMW vehicles with its core characteristics ‘electric, digital, circular’,’ says Adrian van Hooydonk, Head of BMW Group Design. ‘It is a game changer for the entire company. The change is particularly evident in the design. Whether through the fusion of analogue and digital, new bio-based materials or the monolithic design language reduced to the essentials.’
FUTURE OF JOY by BMW Design offers an insight into the working environments of BMW designers as they imagine, create, and realize innovations in mobility. With the BMW Vision Neue Klasse on show in the courtyard, the tangible car clearly displays the brand’s new design language. Inside, the exhibition further transports visitors on a journey into the deeper design choices. Each element of the design process and development is showcased, from interior and exterior design to color and trim as well as user interface and sound design.
BMW’s exhibition hosts a talk livestreamed on designboom at 19:15 CEST on Monday 15 April
Explore how design can be the accelerator for change with BMW Design. Watch the livestream talk here on designboom or on our Facebook page at 19:15 CEST on Monday 15 April.
talk:
title: Design as Accelerator for Change
start time: 19:15 CEST
moderator: Eva Steidl
panellists: Alice Rawsthorn, design critic and co-founder of Design Emergency, and Holger Hampf, Head of BMW Group Designworks
watch: designboom and Facebook
exhibition info:
exhibition: FUTURE OF JOY
exhibitor: BMW Design
location: House of BMW
address: Via Monte Napoleone 12, Milan
dates: 16-21 April 2024
times: 10:00-19:00 CEST
