|

livestream: join BMW and designboom’s talk during milan design week 2024

ByMyProperty Life

WATCH BMW TALK DURING MILAN DESIGN WEEK 2024

During Milan Design Week 2024, FUTURE OF JOY by BMW Design unveils the behind-the-scenes design and development processes of the BMW Vision Neue Klasse and BMW Vision Neue Klasse X. Greeting visitors with a floral entrance in the Brera district, the exhibition invites guests to see, hear, feel, taste, and even smell the vision of mobility of tomorrow. Insight into the brand’s new design era blossoms throughout the journey into the space, as every element of the cars are revealed, from exterior styling to sustainable color and material choices.

Join designboom and BMW Design for a live talk on Monday 15 April at 19:15 CEST. Titled ‘Design as Accelerator for Change’, the talk delves into the role of design, the new design era of BMW, and how design can be the catalyst for positive change in mobility and more. Moderated by journalist Eva Steidl, the panel features Alice Rawsthorn, design critic and co-founder of Design Emergency, and Holger Hampf, Head of BMW Group Designworks. Watch live here on designboom or on our Facebook page.

livestream: join BMW and designboom's talk during milan design week 2024
FUTURE OF JOY by BMW Design opens during Milan Design Week 2024

Read another article:Design Trends for Creating a Vacation Vibe at Home

all images courtesy of the BMW Group

‘The Neue Klasse represents the next generation of BMW vehicles with its core characteristics ‘electric, digital, circular’,’ says Adrian van Hooydonk, Head of BMW Group Design. ‘It is a game changer for the entire company. The change is particularly evident in the design. Whether through the fusion of analogue and digital, new bio-based materials or the monolithic design language reduced to the essentials.’

FUTURE OF JOY by BMW Design offers an insight into the working environments of BMW designers as they imagine, create, and realize innovations in mobility. With the BMW Vision Neue Klasse on show in the courtyard, the tangible car clearly displays the brand’s new design language. Inside, the exhibition further transports visitors on a journey into the deeper design choices. Each element of the design process and development is showcased, from interior and exterior design to color and trim as well as user interface and sound design.

Read another article:Hot Trends: 20 Best Farmhouse Style Kitchens in White and Wood

livestream: join BMW and designboom's talk during milan design week 2024
BMW’s exhibition hosts a talk livestreamed on designboom at 19:15 CEST on Monday 15 April

Explore how design can be the accelerator for change with BMW Design. Watch the livestream talk here on designboom or on our Facebook page at 19:15 CEST on Monday 15 April.

talk:

Read another article:Revamped Small Barcelona Apartment Combines Multiple Styles and Finishes

title: Design as Accelerator for Change

start time: 19:15 CEST

moderator: Eva Steidl

panellists: Alice Rawsthorn, design critic and co-founder of Design Emergency, and Holger Hampf, Head of BMW Group Designworks

watch: designboom and Facebook

exhibition info:

exhibition: FUTURE OF JOY

exhibitor: BMW Design

location: House of BMW
address: Via Monte Napoleone 12, Milan

dates: 16-21 April 2024

times: 10:00-19:00 CEST

Similar Posts

  • Spring Road Residence

    This 7,000 sf house is nestled on a heavily wooded hilltop site in Ross, CA with breathtaking views of Mt. Tam and the San Francisco Bay over native California Oaks in one direction and the town of Ross through majestic old-growth redwoods in the other. The parti is a composition of simple volumes that maximizes a sense of openness to these views while maintaining privacy from neighbors and creating distinct zones within the property. Materials were carefully selected to strike a balance between a precise modernist language and the woodsy pastoral sensibility of this Northern California site. The volumes are clad in a terracotta rainscreen with rheinzink fascias. Custom aluminum doors and windows have extremely minimal sightlines. The landscape design was carefully considered to create different outdoor experiences to enhance the house. The floating master suite volume pushes out over the main living volume towards the canyon and views. The main dining kitchen area opens up to a lush lawn while the main living space steps down from a concrete plinth onto a wood floor that extends outdoors to a wood deck and anchored by a linear fire element. Guest rooms face the concrete terrace and look out over the mirror surface of an infinity edge lap pool hovering two inches above deck level. A fountain conceived as an 18″-high monolithic volume of water is visible from the entry and doubles as a spa. A home theater is located in the basement and a separate volume houses a gym area with a spa and an office for the owner’s business and his employees complete with its own private deck.

  • Budget Townhouses on the Edge of a Golf Course Offer a Relaxing Escape

    If you are an avid golfer, then the idea of living on the edge of a golf course is one that would seem pretty appealing; probably even a dream come true! Of course, you might have to be more honest with where you are headed since you cannot get away with a day at the […]

    You’re reading Budget Townhouses on the Edge of a Golf Course Offer a Relaxing Escape, originally posted on Decoist. If you enjoyed this post, be sure to follow Decoist on Twitter, Facebook and Pinterest.