What makes a textile company thrive for two decades in an industry where trends cycle faster than seasons? Loloi has answered that question through consistent craftsmanship, a global network of artisans, and collaborations with designers whose names carry genuine weight. The result is a catalog deep enough to furnish entire homes, and versatile enough to satisfy tastes ranging from bohemian maximalism to California casual.
Loloi: Balancing Tradition With Trends
Amir Loloi founded the company in Dallas in 2004, drawing on twenty-five years of industry experience that began while he was a college student at the University of Texas. He worked his way through the ranks of a traditional rug importer, and eventually decided to build something he could pass to his sons. Steven and Cyrus Loloi now hold leadership roles alongside their father, with Cyrus serving as principal and Steven as senior vice president of sales.
Headquarters remain in Dallas, where a 34,000-square-foot High Point showroom and permanent to-the-trade locations in Atlanta, Las Vegas, and New York keep the brand accessible to designers nationwide. A 647,000-square-foot distribution facility in Bartow County, Georgia, handles fulfillment for the eastern United States. Meanwhile, manufacturing partners operate across India, Turkey, China, and Egypt. In Varanasi, along the Ganges, hand-knotted rugs still follow old-world methods, such as dip-dyeing wool or weaving knot by knot.
Loloi’s collaboration roster reads like a shortlist of contemporary design influence. Joanna Gaines launched the Magnolia Home rugs line, which remains the company’s most popular licensed partnership. Amber Lewis brings Californian vibes through hand-woven textures and vintage-inspired prints, while Chris Loves Julia collections translate the couple’s approachable aesthetic into stain-resistant, low-pile rugs suited to family life. Rifle Paper Co. rugs turn Anna Bond’s painterly florals into hooked and tufted surfaces; Justina Blakeney rugs channel bold bohemian geometry through her Jungalow sensibility. Additional partnerships with Brigette Romanek, Jeremiah Brent, Leanne Ford, Angela Rose, Jean Stoffer, and Carrier & Company ensure the Loloi catalog spans multiple aesthetics without diluting any single voice.
For designers and homeowners alike, Loloi offers a catalog broad enough to layer entire rooms while maintaining consistency in both construction and finish.
Loloi Rugs
The rug catalog numbers in the hundreds of collections, with constructions ranging from hand-knotted wool to power-loomed polyester. Materials include undyed jute, natural cotton, recycled fibers certified by the Global Recycled Standard, and soft wool hand-tufted in India.
Quiet Ground
- Layered Abstract: Viscose and polyester blend in a surface that shifts through the day as light crosses it. In up to sixteen colors layered by power loom in Turkey, the rug reads abstract from a distance but reveals structure at close range. The sheen is subtle and natural.
- Geometric Soft: The geometry here is quiet. Hand-tufted in India from wool, the Ehren builds its pattern through texture; oatmeal meets ivory in lines that soften where pile meets cotton canvas backing. In addition, its quarter-inch height is great for dining rooms, where it keeps dining chairs moving freely.
- Faux Hide: Maddox’s geometry feels settled, as if shaped by use. Repetition establishes rhythm, then loosens just enough to keep the surface from feeling rigid. It brings familiarity into newly finished rooms; due to its height, it also sits flat beneath heavy furniture.
Boldly Graphic
- Hydrangea in Wool: Anna Bond’s florals, hooked by hand in India. Gray tones run cooler than the typical Rifle Paper palette, and the half-inch pile gives the petals dimension that printed rugs flatten. GoodWeave certified.
- Weather-Ready Stripe: Polypropylene rated for rain, sun, and the muddy feet that come with covered porches. Ivory and charcoal stripes in a casual geometry—hose it down, let it dry, keep going. The Rainier works indoors, too, in entries that take a beating.
- A Powerful Statement: Masai’s pattern leads the experience. Motifs appear in fragments, dispersed across the field to mimic an animal print. It also rewards the viewer who gets close enough to see the irregularity that makes it alive. Each knot is placed by hand in India.
Heirloom Echoes
- Aged Medallion: Sixteen colors power-loomed in Turkey to simulate decades of foot traffic across a Persian original. Natural and stone tones keep the complexity livable; polyester keeps it stain-resistant. Medusa is a good choice if you’re hunting for a rug that can look inherited.
- Faded Oushak: Oat and bisque, printed with intentional distress on polyester pile. The Isadora draws from Turkish tradition with its softened medallions and muted colors. Its pile sits low enough for furniture legs.
- Botanical Heirloom: Joanna Gaines translated precious vintage florals into something that could handle a family. Black and spice tones are power-loomed for durability, while the pile variation mimics handcraft. As a result, the Lenna is right at home in rooms where beauty has to be practical.
Loloi Pillows
Loloi pillows extend the same material logic found in the rugs: hand-embroidered details, tufted textures, beaded accents, and woven surfaces that reward close inspection. Collaborations with Amber Lewis, Rifle Paper Co., and Magnolia Home carry their respective palettes into smaller-scale textiles, offering coordinated layers across a room.
Soft Foundations, Understated Tones
- Stitched Cotton: The Harvey from Chris Loves Julia keeps it simple. Thirteen inches of clean stitching disappear into arrangements to become a quiet yet very present accent.
- Basketweave Ivory: The texture does all the work here. Hand-loomed cotton in a tight weave that shows slight tension variation from row to row. Fifteen inches square, neutral enough to anchor louder neighbors.
- Soft as a Feather: This pillow feels like a cloud and reads almost sculptural at the same time. Its white base boasts a fluffy texture that brings elegant yet cozy flair anywhere you decide to put it.
Chromatic Punch
- Garden Embroidered: Anna Bond’s stitched florals in rust and coral are blooming across cream in a 29-inch rectangle. Down fill also keeps the loft substantial. One of these can organize an entire sofa arrangement around itself.
- Velvety Block: Poly-filled or down, this form holds its structure through daily compression. The pile in saturated blue shifts tone as shadows cross it. Place it against linen or matte cotton to let the sheen become the point.
- La Dolce Vita: A light-handed nod to Mediterranean street life, this Loloi + Rifle Paper pillow carries the cadence of French cafés and Italian side streets. The illustration stays pared back, letting color and silhouette suggest movement in an almost cinematic manner.
Ground Level
- Multicolor Square: Kilim-style weave in durable cotton, scaled for sitting cross-legged or stacking for height. The pattern references Turkish flatweave without copying it directly.
- Bold Black-&-White: Graphic, poly-filled to compress without bottoming out. Place it near a low coffee table to create a loud accent and solve the problem of not enough chairs when needed.
- Warm Weave: Coral tones flow in gentle gradients over the textured surface. Thanks to them, this cushion earns its place as décor even when no one’s sitting on it. From a practical point of view, use it for playrooms, dens, or anywhere floor seating gets used hard.
Loloi Wall Art
Loloi wall art spans a distinctive range, from woven textiles to hand-painted canvas, each with its own character. The catalog blurs boundaries between fine art and craft with dimensional compositions produced mainly in Dallas.
Woven Heritage
- Textile Symbol: Beige yarns stretched in a wooden frame build texture through irregularity. It reads as artwork, but remembers it came from rug-making. Raking light shows the surface best.
- A Framed Tapestry: The closer you step, the more handcraft appears. Yellow and cream threads here show their slight imperfections, while the Bandar references traditional African clothing art. This piece hangs best in rooms where people can approach to examine it.
- Woven Grid: Architectural pattern, framed to emphasize structure even more. The tones shift clearly but not loudly. Place it in modern rooms that want an organic texture that supports their clean lines.
Painted Energy
- A Sunny Gesture: Abstract brushwork paints grey and gold over a wood-framed canvas. The scale of this piece can anchor a seating group. Its saturation also reads contemporary against white walls, while gold warms what might otherwise feel cold.
- Blue Layer: Visible strokes in blue and beige emphasize the geometry layered for depth. Pigment accumulates where blue crosses beige, building shadow through overlap. Natural light can shift these hues through the day, so use it to produce the best effect.
- Linear Energy: Nothing is depicted, yet the composition suggests a lot of movement. It works through the weight and direction of black and multi-colored lines crossing a light ground. Use this artwork in transitional spaces that need something alive.
Studied Compositions
- Coastal Light: Amber Lewis’s eye for California, translated into still-life. The subject carries Mediterranean cues, so it reads like a small Italian pantry scene translated into textile form. Place it where evening light hits the wall.
- Desert Vertical: Southwestern without cliché, the Saguaro is scaled for console tables, though grouping three creates a curated gallery effect. The silhouette in muted tones offers subtle tonal variation that reveals itself slowly.
- Valley Muted: Bands of gray and ivory abstract a landscape into color fields, the fiber surface absorbing light where painted canvas would throw it back. The warmth at the edges, where thread meets frame, comes from the material itself. Amber Lewis’s sensibility runs through the composition, quiet in confidence.
Loloi Throws
Loloi throws continue the layering philosophy with faux fur and chunky knits. A variety of designs appear in collections by Amber Lewis and Magnolia Home, each designed to coordinate with the corresponding rug and pillow lines.
Plush Pile
- Elegant Fur: The Roger catches light across its pile. This cozy dark-toned throw is weighted to drape without sliding. Against leather or linen, the luxury reads immediately.
- Two-Tone Shag: Shades of gray shift with viewing angle in the Zora’s longer pile. It’s also machine washable, which matters when something this tactile gets used daily.
- Heathered Gray: Pete comes in a shade of gray that doesn’t fall flat. Multiple fiber tones convey a perceivable depth. The weave is light enough for autumn evenings, at the same time warm enough for winter.
Linear Comfort
- California Stripe: Gray and ivory run the length of the Cardiff, finishing with fringe at each end. Amber Lewis made this cotton design for sofas in beach houses and city apartments alike. The stripe adds rhythm to solid upholstery, yet nothing is shouting.
- Nautical Wren: A cotton weight that drapes cleanly, pooling where it lands. The palette extends coastal schemes already underway in a room, or starts one. In addition, this piece is classic enough to outlast the trend cycle.
- Quiet and Gentle: A multi-tone weave replaces a bold pattern with subtle variation. Under a patterned quilt, this complexity accumulates quietly, so you notice it when you look. In addition, the cotton fabric softens with each wash, gaining character.
Magnolia Warmth
- Olive Knit: Loose weave in olive cotton breads through warmer months when heavier throws feel like too much. Clean edges add handcrafted detail, and the construction can survive machine washing. It looks great on a bed’s edge or over the arm of a sofa.
- Herringbone Ivory: The Finn comes light, but with enough weight to stay put on a sofa cushion. With fringe edges that add handcrafted detail, it is styled as an easy, everyday layer, good for casual lounging.
- Gray Texture: Prominent weave in monochrome gray cotton adds dimension to streamlined furniture. This throw finds its place easily on beds, on reading chairs, in rooms where quiet serves better than a statement.
Why Loloi Stands Out
Craftsmanship runs through Loloi’s supply chain in visible ways. Handcrafted collections made in India carry the GoodWeave certification label, which provides assurance that rugs were produced without child or forced labor. Inspections occur at the factory level, with unannounced follow-up visits throughout the year, and Child Friendly Communities initiatives support education in vulnerable weaving regions. In addition, OEKO-TEX Standard 100 certification ensures materials have been tested for harmful substances, while the Global Recycled Standard confirms the use of recycled fibers in select collections.
Family ownership has shaped company culture for twenty years. The mission remains unchanged since 2004: make thoughtfully designed home textiles at reasonable prices, using materials and methods that respect both artisans and customers. That clarity shows in the catalog’s balance of trend-forward collaborations alongside enduring classics.
The company has earned six ARTS Awards for Best Rug Manufacturer, alongside recognition for outdoor manufacturing and sustainable practices.
Interested in exploring Loloi beyond our picks?
The catalog runs deeper than a single article can cover. Browse Loloi’s latest designs and find the perfect designs for your home at unbeatable prices.
