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Caroline Chao Uses G-STAR Reclaimed Denim for The Roll-Up Chair

As the latest artist to collaborate on the Art of Raw, Dutch denim brand G-STAR’s innovative platform that gives up-and-coming creatives the opportunity to turn denim into design objects, Caroline Chao proposes that we look beyond our preconceived notions and typical asks for a more exciting line of inquiry. “Why can’t furniture fold like clothing?” The Roll-Up Chair answers this question, utilizing byproducts from industrial and fashion waste streams to create a rigid metal structure, adorned with rolled denim cushions – all with the ability to collapse and hang on a wall.

A woman in a long dark coat stands beside a modern metal-framed chair with rolled, cushion-like seats against a concrete wall.

New York-based designer Chao embraces the unique textural heritage of denim through the lens of furniture, while also introducing more ephemeral thoughts: How can we collectively use and subvert our powers of observation to create intelligent design?

A sheet of paper with four black ink sketches showing chairs and furniture designs made from rolled and stacked towels on a white surface with a shadow crossing over it.

A printed sheet displays six labeled images showing stages or components of a concept, including raw denim, seams, frame parts, and a rolled fabric.

From the small pads that create an illusion of floating just off the floor, to the reclaimed chrome that becomes the frame, the lightness of the body is all in service to contrast the heft of denim. Quilted lengths of the material join to form rolls, two gracing the horizontal bars that bisect the uninterrupted profile of the sides.

A cylindrical white fabric roll with three silver buttons sits on a desk next to an open notebook and some papers.

A person rolls up a ribbed textile sample on a table with fabric swatches and design sketches in a well-lit room.

Perfectly dense, the rolls are just forgiving enough to be comfortable while also providing a surprising amount of support. Undergoing rigorous testing to find the perfect density in combination with optimal placement, the quilting process adds a fascinating texture to the rolls, fastened with three large silver buttons.

Close-up of a metal snap button on dark blue fabric, with

A dark blue, ribbed, rectangular object with a vertical opening on one side, revealing a white interior, placed on a light surface.

With the complex task of translating byproduct into product again, along with the interesting parameters of collapsible, hangable, and rollable, Chao investigated multiple, differing techniques to create The Roll-Up Chair. Perception and the role it plays in our lives – along with use case, audience, and assembly – were just as important as the visual appeal of the final assemblage.

A woman adjusts a cushion on a modern chair with a metal frame and rolled fabric seating in a minimalist room with concrete walls and floors.

The designer shares more on her ethos: “I’m trained as an architect, and I still practice. I’m very conceptual, and that’s sort of based on my background, but also my interests. I’m very interested in this idea of perception – it’s about trying to rethink everyday objects as basically something new, or, how do we rethink something that exists? This was based on some research I had done on collapsible furniture. I was getting into like camping chairs and military furniture that all have structural components that, to me, feels a bit like architectural thinking.”

Two rolled and one folded textiles, one dark and two light-colored, displayed against a plain concrete wall on a smooth floor.

Chao is no stranger to unexpected components: some off the shelf, some from the construction industry, and some reclaimed from industrial manufacturing. These materials help rethink what we would consider “new,” a sometimes ineptly used word in the design industry employed to either promote or disguise.

A person in a long dark coat faces a white wall, interacting with a foldable metal object; rolled-up dark mats rest on the floor nearby.

A person kneels on the floor assembling a metal and fabric structure in a minimalist room with a white wall and metal hooks.

Instead, she chooses to bring attention to waste produced in the design process by celebrating these materials, as they already exist and are simply waiting to be used. The hero material is salvaged denim from G-STAR, and the snap fasteners that secure the rolls to the frame are the same used on their iconic jeans.

A person kneels on the floor assembling a metal and fabric structure in a minimalist room with a white wall and metal hooks.

The Roll-Up Chair is a great example of architecture’s influence on product design and the research that goes into manufacturing works that properly reflect a sense of structural security and ergonomics. Here, reclaimed material works in concert with expertly rendered proportion to set the scene for similar projects in the future – not only cutting down on objects entering varied waste streams, but in changing the landscape of collapsible furniture overall.

A woman in a long dark coat stands indoors next to a modern chair with a metal frame and rolled cushions, against a plain light-colored wall.

Caroline Chao with The Roll-Up Chair

Visit g-star.com to learn more about The Roll-Up Chair by Caroline Chao as well as other Art of Raw collaborations.

Photography by Loes de Boer for G-STAR.

Growing up in NYC has given Aria a unique perspective into art + design, constantly striving for new projects to get immersed in. An avid baker, crocheter, and pasta maker, handwork and personal touch is central to what she loves about the built environment. Outside of the city, she enjoys hiking, biking, and learning about space.

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