Cliik: Revolutionizing Home Storage with Color, Magnetism, and Nostalgia

In a world where organization often feels like a mundane chore, Cliik emerges as a game-changer, transforming storage into an art form. This innovative home storage company, founded by Ally Dayon, blends the magic of magnets with vibrant colors and customizable features to create a storage system that is as delightful as it is functional.

A kitchen cabinet with two shelves holding transparent containers filled with pasta, green peas, and granola bars, all with green lids.

Cliik’s storage solutions draw inspiration from the past, infusing modern living spaces with a sense of playfulness and nostalgia. The brand’s ergonomic containers, available in three colors – Orange, Green, and White – capture the joy of childhood while catering to contemporary needs. Crafted from Tritan™, a premium, shatter-proof, and BPA-free material, these containers offer the sophisticated look of glass without compromising on safety or durability.

A kitchen cabinet shelf containing jars of jelly beans and dried peas, along with three cans of food products.

Three red-lidded food storage containers with various snacks are stacked on a kitchen shelf above a refrigerator, next to a plant and martini glasses on an upper shelf.

Three transparent jars on a kitchen counter contain chocolate chip cookies, colored jelly beans, and chocolate sandwich cookies. Kitchen utensils and a soap dispenser are visible in the background.

At the heart of Cliik’s innovation is its use of magnetic technology. Each container effortlessly connects with a satisfying “click,” turning the act of organizing into an engaging and playful experience. This clever use of magnets not only ensures secure stacking but also evokes the simple pleasures of childhood, making storage fun rather than a task.

A refrigerator shelf displaying jars of blueberries, cranberries, golden berries, and dried figs, alongside eggs, vegetables, a bottle of hot sauce, and assorted beverages.

Two clear jars with lids, one containing colorful wooden blocks and the other filled with various small toys, buttons, and knick-knacks, are placed side by side on a wooden surface.

A clear jar with a green lid containing colorful pipe cleaners in various shades of red, yellow, green, blue, and pink, placed on a wooden surface.

An open glass jar containing colorful markers, with a few markers lying on a wooden surface next to it and a white coaster nearby.

Outfitted with high-grade magnets, the containers can stack both side-by-side and on top of each other, helping to optimize space and ensuring they stay upright.

Cliik understands that storage needs are as unique as the individuals using them. That’s why their containers come with a customizable label system, allowing users to easily swap and personalize labels to fit their evolving storage requirements. Whether it’s pasta for the kitchen or LEGO bricks in a kid’s room, Cliik’s labels adapt seamlessly, enhancing both organization and aesthetics.

Green drying rack with orange pegs holding a glass bottle, an orange lid, and a white lid in a kitchen setting.

Understanding that everyone has different needs, Cliik offers a variety of kits to suit every customer’s storage requirements: Small Kit (3-pack, 6-pack, and 9-pack options), Medium Kit (3-pack, 6-pack, and 9-pack options), Large Kit ((3-pack, 6-pack, and 9-pack options), and the Family Kit with all 3 sizes (3-pack, 6-pack, and 9-pack options).

An assortment of transparent jars with colorful lids, arranged in a neat group on a reflective surface. Some lids are red, green, or gray. Three jars are stacked on the right.

Various sizes of transparent plastic containers with different colored lids (red, gray, and green) are arranged on a reflective surface against a white background.

A grouping of six translucent plastic containers with colored lids, varying in size and shape, are displayed against a plain white background.

Four orange-tinted, cylindrical storage containers with red lids, arranged in a staggered manner against a plain white background.

Three transparent green containers with green lids arranged in a staggered formation on a reflective surface.

Three empty jars of different transparent colors (pink, green, and clear) with corresponding colored lids (red, green, and gray) are placed side by side against a white background.

Born from Dayon’s personal experience navigating his Obsessive-Compulsive Disorder (OCD), Cliik aims to bring satisfaction to those looking to keep their belongings neatly organized. His understanding of consumer behavior and history of product design (he previously co-founded Brunch) helps elevate Cliik beyond just storage, helping to maintain the emotional connections people have with their things. “Cliik isn’t just a brand; it’s a transformation in home organization. Through the magic of magnetics, we blend creativity, nostalgia, and fun into everyday spaces. Our mission is to reignite childhood curiosity with modern design elegance,” says Dayon. “Cliik transcends mere organization; we create experiences that evoke whimsical memories while embracing the future. Each product invites you to reimagine a life that’s organized yet playfully vibrant. Cliik is where memories are stored, and adventures begin.”

Four small transparent plastic containers with red lids are arranged in an L-shape on a white surface.

Several clear plastic containers of various sizes with square colored lids (red, green, and white) are stacked and arranged on a white surface.

A clear round container with a green lid, labeled

A red dispenser filled with an assortment of colorful jelly beans, encased in a clear plastic cover, is placed on a reflective surface.

A transparent round container filled with fresh figs, viewed from the top.

For more information on Cliik or to buy your own set, head to cliikhome.com.

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Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in photography from SCAD and can usually be found searching for vintage wares, doing New York Times crossword puzzles in pen, or reworking playlists on Spotify.