As someone who is proud to have grown up in New Jersey, the collective groans heard while exclaiming my upbringing is one step closer to being put to rest as the Jersey Shore welcomes its latest gem, The James Bradley, marking a significant addition to this burgeoning beachside community. Nestled along the Atlantic coast on Bradley Beach, the boutique hotel underwent a meticulous restoration, transforming the 118-year-old property into a 17-room sanctuary.

The reception at The James Bradley on Bradley Beach

The communal lobby within The James Bradley

The communal lobby within The James Bradley

The brainchild of owner George DiStefano and Manhattan-based interior designer Sebastian Zuchowicki, The James Bradley represents both individuals’ inaugural foray into the hotel sector. Together, they have reimagined the conventional bed and breakfast concept, infusing the property with a blend of local charm and international sophistication.

The Master Suite at The James Bradley

The lounge area within Master Suite at The James Bradley

The Queen Studio Suite at The James Bradley

In explaining the design, DiStefano says: “I wanted to create an experience that captured the essence of the Jersey Shore, while integrating a timeless and minimalistic design to show the concept that casual living can still feel elegant. Having grown up on the Jersey Shore, my summers were spent at the beach. When I first saw the property, formerly ‘The Sandcastle Inn,’ in May of 2021, I had an inexplicable feeling that I could make it something special. A year later, it became a reality that exceeded my expectations and I could not be more excited.”

The lounge area within Queen Studio Suite at The James Bradley

The Deluxe King Suite at The James Bradley

The Deluxe King Suite at The James Bradley

The Deluxe King suite at The James Bradley

The Deluxe Queen Suite at The James Bradley

During a year-long renovation, the main house underwent an expansion to accommodate seven additional guest rooms, while the rear structure was transformed into a three-bedroom standalone bungalow. The furniture and design feature an elegant blend of vintage pieces, sourced both locally and internationally, along with custom fabrications by Zuchowicki. The decor is further enhanced by handcrafted tables, lamps, and a 20-Panel White Oak folding screen handmade by DiStefano himself.

The King Suite at The James Bradley

The King Suite at The James Bradley

Discerning guests who understand that even the choice of soap can speak volumes about a property and its values can rest assured that The James Bradley has partnered with Flamingo Estate, a relatively new but no less exceptional purveyor of soaps and home goods.

The Superior King Suite at The James Bradley

The Superior King Suite at The James Bradley

Guests of the hotel are also treated to exclusive beach access nearby, a mere two-minute stroll from their doorstep. During the summer months, the hotel extends its hospitality with a beach concierge service, offering amenities ranging from sun loungers and umbrellas to beach games and towels.

The Queen Studio Suite at The James Bradley

A bedroom within the Bungalow at The James Bradley

A bedroom within the Bungalow at The James Bradley

To explore the B&B visit thejamesbradleybeach.com. And to learn more about its interior designer visit sebastianzuchowicki.com.

Photography by William Jess Laird.

Leo Lei translates his passion for minimalism into his daily-updated blog Leibal. In addition, you can find uniquely designed minimalist objects and furniture at the Leibal Store.

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