Milan’s Salone del Mobile is being pushed to June, giving Italy a substantial runway to restabilize in the wake of the recent outbreak.

Milan’s mayor Giuseppe Sala just announced that this year’s edition of the Salone del Mobile trade show will be postponed, and it will now take place from June 16 to 21.

The furniture fair usually occurs in April, however a recent coronavirus outbreak in Italy’s Lombardy region—resulting in 212 infected, the most outside of China—has brought the city of Milan and its economy to a standstill.

The city of Milan isn't off-limits to visitation, but landmarks like the Duomo Cathedral are closed until further notice.

The city of Milan isn’t off-limits to visitation, but landmarks like the Duomo Cathedral are closed until further notice.

Photo by Pawel_Pacholec

Landmarks like the Duomo Cathedral and La Scala opera house, and universities, schools, and bars are all shuttered. Armani’s Fashion Week show happened behind the doors of a sealed theater. But Mayor Giuseppe is urging citizens to play a part in recovering from the scare, and he promises that the government will help carry the city through the trial.

An office vignette showcasing furnishings by Arper from the 2016 Salone del Mobile.

“I am calling on our colleagues in the furnishing sector and the Salone del Mobile to pull together to make sure Milan doesn’t grind to a halt,” says Giuseppe in a video-recorded press release. “We need to work objectively to stop the virus from spreading, but we must also take care not to spread the virus of distrust. Milan has to carry on.”

By postponing, Giuseppe and the fair’s organizers aim to give the occasion the full breadth of its usual pageantry. “It’s not easy right now to try to appeal to visitors and convince professionals from all over the world,” says Giuseppe, “but I believe this is the right decision.”

According to the Italian design publication Domus, “Many organizers and exhibitors, already worried by the absence of about 30,000 Chinese buyers, had been asking to reschedule the fair.” 

An ad by Studio Becheroni-Marotta from 1962—the second year of Salone del Mobile.

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