Women’s Clothing Boutique Delights Shoppers With a Setting Full of Charm

ByMyProperty Life 27/08/2025

When the HE.D group was tasked with designing a boutique for Ukrainian women’s clothing company Love by the Moon, better known as LBTM Studios, they first had to transform two former grocery stores. Cluttered, and with little character, the principals looked to fashion to help set the tone. “Our main inspiration was the brand itself,” says Daria Loban, co-founder of HE.D group. Everything about it speaks of elegance and femininity, from the tactile richness to the authenticity of the materials. We wanted the interior to reflect the same qualities.”

Modern lounge with curved wooden reception desk, sculptural pendant lights, two round brown chairs, black nesting tables, and minimal decor in neutral tones.

Located in Kyiv, the 1,615-square-foot storefront’s high ceilings and large windows allowed the team to maximize the feeling of openness and provide an atmosphere with an ethereal vibe, enhanced by lighting. Three central chandeliers which echo the forms of floating jellyfish combine organic softness and a bit of whimsy. Strategically placed accent fixtures emphasize the gentle interplay between illumination and shadow.

A stylish reception area with a wooden desk, modern light fixture, and

Wood in different textures enhances every area in the shop. Perfectly sanded surfaces with a subtle gloss, or brushed finishes with pronounced grains, are layered to create fabric-like effects. The reception desk, for example, is a focal point, with vertical relief slats that mimic the look of folds. Parquet flooring with a chevron pattern is reminiscent of couture knitwear. Ebony cocktail tables shaped like smooth pebbles bring a chic touch to the lounge area.

Close-up of a wooden table base with vertical cylindrical slats and a round marble tabletop on a wooden floor.

A blurred person in light clothing walks inside a room with wood furniture, a large pendant light, and red-framed double doors.

Modern lounge with curved brown chairs, round black tables, potted plant, large white pendant lights, and a wooden reception desk on herringbone wood flooring.

Walls painted in a buttery cream tone not only serve as a backdrop for the apparel, but also complement the burnished brass and hand-painted textiles. Doors, however, are a burgundy color that has a luxe appeal.

Minimalist interior with wooden chair, open shelves displaying ceramics, arched doorway, folding screen with floral design, soft beige walls, and a vase of flowers on the left.

Three wooden shelves display ceramic vessels, a bowl, a reed diffuser, and books in a minimalist, neutral-toned room with a wooden chair and a table partially visible.

A modern living room with a curved brown lounge chair, a floor lamp, a black coffee table with glassware, a large potted plant, and a floral folding screen in the background.

A hallway with floral-patterned panels, a wooden-framed mirror, a cushioned bench, a small round table, and a sculptural ceiling light.

The generously-sized fitting rooms are private spots in which to leisurely try on garments. Each one has a backlit mirror in just the right position to ensure the most flattering perspectives. A partition with a delicate floral motif separates the retail and office zones without the harness of typical dividers.

Close-up of wooden cabinet doors with a central brass handle and floral-patterned wallpaper featuring muted pink and green tones.

A modern interior featuring a marble-topped counter, a wooden table with dried flowers, a floral room divider, and minimalist lighting fixtures.

A small dressing area with light wood paneling, a beige upholstered bench, a folding screen with floral design, a round mirror, and soft natural light through sheer curtains.

A full-length mirror stands near red-framed glass doors in a room with light wood walls, sheer curtains, and a dark coffee table set with a decanter and two glasses.

Vintage furnishings and objects add to the charm in every corner. A chair and table lamp complete the cozy reading nook. Antique tableware is used to serve drinks and delectable desserts to clients. Ceramic vases in all shapes and sizes on shelves remind shoppers of treasured objects kept at home.

A modern wall sconce with a marble accent is mounted on a light wood wall next to a red-framed window with round decorative knobs.

A red door with raised circular knobs is set in a neutral hallway with light wooden floors, a tall sculptural white lamp, and a gold clothing rack.

A view through a red door reveals a bathroom with a white ornate sink, brass faucets, floral wall art, and wood-patterned flooring.

The shopping experience becomes elevated instead of ordinary in the LBTM boutique, with its blend of contemporary and timeless elements. “It’s a place where comfort and attention to detail meet,” notes Loban. “Everything is designed to make visitors feel like welcome guests.”

A sleeveless beige dress hangs on a brass clothing rack behind a rustic wooden table with a black vase of dried hydrangeas.

For more information on HE.D group, check them out on Instagram.

Photography by Yevhenii Avramenko.

Anna Zappia is a New York City-based writer and editor with a passion for textiles, and she can often be found at a fashion exhibit or shopping for more books. Anna writes the Friday Five column, as well as commercial content.