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Copenhagen’s New Hotel Hans Is Anything but Hygge

Copenhagen has been on everyone’s radar lately. Home to paradigm-shifting events like 3daysofdesign but also just a better way of life, the compact Danish capital is packing a punch. Taking stock of its place within the annals of design history but also progressive policy, the mini-metropolis is quickly becoming an arbiter of forward-looking strategies and stylistic expression.

And yet, much of that – new retail concepts and restaurants – centers on a subtle interpretation of a tried and true subdued Scandicore aesthetic. That all changes with the opening of Hotel Hans by Brøchner Hotels.

A modern lounge area with mustard yellow seating, two round black tables, and a small decorative object on one table, set against black vertical blinds.

Positioned between the ever-trendy neighborhood of Nørrebro and more established Frederiksburg, the 91-key boutique accommodation is poised to disrupt the hospitality scene here.

Modern restaurant interior with dark green walls, marble floors, rectangular wooden tables, and cushioned chairs arranged neatly. Pendant lights hang from the ceiling.

Shedding the now well-hackneyed hygge trope, Hotel Hans claims to be anything (everything) but a “home away from home,” banking on the expectation that some – if not a lot – of visitors would like to experience something more elevated than their own familiar domestic spaces. With all of the layers of textured marble, one might feel as though they’ve been transported to Milan, that other key design destination.

A modern lounge area with plush, curved armchairs and marble tables, next to a corridor with dining tables and a round wall mirror at the end.

Modern restaurant interior with rows of tables and chairs, each set with small lamps and bowls, a circular wall light, and reflective panels along one wall.

A modern bedroom with a neatly made bed, a yellow chair near a large bay window, and curtains letting in natural light.

Replacing the expected light-toned woods and white-washed walls – an aesthetic that might too closely resemble the gray skies of the long cold winters here – concrete walls interplay with sleek stone, green and black accents. And yet site-responsive references do crop up in a more sparing distribution of wooden details. The verdant tones evoke the lushness of Frederiksburg’s tree-lined streets. Upon entering the hotel, sitting down in the lobby bar, having a meal in the Mediterranean-inspired BOLO restaurant, or just relaxing in the quaint courtyard, guests – as well as locals – are hit with a theatrical choreography of contrasts.

A simple bedroom with a bed, a desk and chair, a wall-mounted TV, a wooden wardrobe, and large windows with sheer curtains letting in natural light.

A hotel room with a bed, a wall-mounted TV, a wooden desk with a chair, and a tray with a kettle and cups; a bathroom is visible through an open door.

Modern bathroom with a glass-enclosed shower, wall-mounted sink, folded towels on a shelf below, and a soap dispenser next to the faucet.

Modern hotel room with a double bed, green accent wall, gray bedding, sloped ceiling, flat-screen TV, and mustard yellow chairs. Natural light enters through a skylight window.

Heading up to one of the rooms or suites, the cohesive scheme of dark grays and deep greens tempers a bit more. A sprinkling of tan yellow pops up in armchairs and desk chairs. Darker-tone woods appear in built-in cabinets and desks. Metallic finishes emerge in coffee tables and bathroom vanities, counterbalancing the sheen of floor and ceiling tiles. Deluxe rooms have private balconies and a few suites have full 360-degree view rooftops with choice views of Copenhagen’s picturesque but also architecturally innovative skyline.

Two mustard yellow armchairs face a round black coffee table with a cup on it, set in a gray-carpeted room under a sloped ceiling with a tall window and floor lamp.

Minimalist bedroom with a bed in the foreground, a gray armchair, sofa, round table, and wall light under a sloped ceiling in the background.

A small balcony with two metal chairs, a round table with two cups, a potted plant, and glass railing overlooking a cityscape.

A small balcony with a glass railing, a potted plant, and a metal table with two chairs, attached to a modern building with a slate-tiled exterior.

Named for the Brøchner Hotels group founder, Hans Brøchner-Mortensen, Hotel Hans makes good use of the early 1900s Emil Blichfeldt-design red brick building it occupies. The ear-defining architect was also responsible for designing the iconic Tivoli Gardens theme park in the center of the city.

A neatly made bed with two white pillows and two light gray quilted pillows, set against a dark wall with two wall-mounted reading lights.

A modern, minimal room with a slanted ceiling and skylight, two tan upholstered chairs, a small round table, and a tall floor lamp on a grey carpeted floor.

Modern hotel room with wall-mounted TV, wooden desk with yellow chair, kettle set, green sofa, and large windows with gray curtains.

Modern hotel room with a large bed, angled ceiling with skylight window, exposed wooden beams, a round table, and a yellow chair.

The boutique group’s soft product proposition for Hotel Hans doesn’t disappoint. Its so-called Vermouth Vibes offering begins in the morning – no, not with boozy breakfasts per se but rather, its comprehensive “Good morning it’s Organic” spread. In the evening, the ground level suite of public-facing venues transform into a lively 1980s inspired cocktail lounge with, yes, different types of martinis served.

Two tan chairs are placed at a small black table with a teapot, cup, and creamer on top. The room has a gray wall, exposed wooden beams, and minimal decor.

A large, irregular stone sculpture with a greenish center stands on a concrete pedestal beside a light-colored building, near windows and young climbing plants.

A dimly lit hallway with dark walls and gray carpet, leading to a pedestal displaying a sculpted bust; room numbers 102–104 are indicated on the right wall.

Hotel and HANS signs on the exterior of a building at dusk, with a tree and overhead cables visible against the sky.

A red-brick hotel building with white-framed windows, a decorative turret, a

What: Hotel Hans
Where: Copenhagen, Denmark
How much: $125 and up per night
Design draws: A boutique urban space breaking out of Scandicore and Hygge design tropes with a clever interplay of greys, greens, and reddish browns; sleek marbles; dark-toned woods and textured textiles reflecting distinctive characteristics of surrounding neighborhoods.
Book it: Hotel Hans

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Photography courtesy of Brøchner Hotels.

Adrian Madlener is a Brussels-born, New York-based writer specializing in collectible and sustainable design. With a particular focus on topics that exemplify the best in craft-led experimentation, he’s committed to supporting talents that push the envelope in various disciplines.

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