FLOWER MARKET 2.0 BLOOMs AT ROCKEFELLER CENTER
Artist Cj Hendry is back with a second edition of her plush Flower Market, the interactive installation which has just transformed New York City‘s Rockefeller Center into a landscape of hand-crafted flowers. New Yorkers and visitors are welcome to explore the space and curate their own bouquet for just one weekend from Friday, September 19th until Sunday, September 21st, 2025 from 10am-7pm.
This year’s opening comes one year after the Flower Market’s viral debut. That first iteration occupied the minimalist Louis Kahn-designed park at the southern tip of Roosevelt Island before it expanded to Brooklyn’s Industry City to accommodate swelling crowds. Those previous sites were certainly less central than this year’s prime spot in Midtown Manhattan — the elongated greenhouse sits beneath the plaza’s row of world flags and overlooks the sunken courtyard which, during the winter months, hosts the city’s most iconic ice rink.
Twenty-seven new plush flower designs are introduced this year, each produced with the same attention to quality and detail that defines Cj Hendry’s varied practice. Visitors are invited to select a flower to take home, with all additional flowers available for just $5 USD. This way, the installation extends beyond its setting and out into the rest of the city. ‘It was so lovely to see every other person below 14th street carrying a bouquet of flowers,’ writes a commenter on social media.
Cj Hendry’s Flower Market 2.0 arrives in Rockefeller Center | image © Cj Hendry Studio
Cj hendry is ‘dialing it up to 100’
With its new location in Rockefeller Center, Cj Hendry’s Flower Market is still an immersive, greenhouse-like environment. Inside, a series of original artworks by the artist’s studio, editioned floral wall sculptures, and a line of limited-edition merchandise — including totes, t-shirts, and caps — extend the project into multiple formats.
A satellite Flower Cart at Top of the Rock, open daily from early morning until midnight, even brings the work into dialogue with one of the most well-known observation decks in New York. Moreover, a limited 28th plush flower design is being offered exclusively at Top of the Rock as an add-on to ticketed entry.
Hendry describes last year’s Flower Market as ‘chaotic and beautiful,’ a spontaneous exchange between her artworks and the city, so that interaction and collection become part of the art. This Flower Market 2.0 version channels that same energy into a context which is even more chaotic. ‘We’re dialing everything up to one hundred,’ she says.
the installation is open from September 19th — 21st, 2025 | image © Cj Hendry Studio
visitors are invited to select a flower to take home, with more available for purchase | image © Cj Hendry Studio
this new edition introduces twenty-seven new plush flower designs | image © designboom
a limited 28th flower design will be available exclusively at Top of the Rock | image © designboom
